Blog

The "Problem Solved" myth: what to really look for in a Wedding Planner An old marketing trick wearing a new filter Have you noticed this increasingly aggressive trend of showcasing what was dirty and how it gets cleaned? I keep bumping into videos of dirty rooms turned spotless, cleaning services […]

Stop trying to plan the perfect wedding After many years of planning weddings, people always ask me the same question: "What's the most beautiful wedding you've ever planned?" I smile and give a thoughtful answer: I mention light and emotion and that one ceremony in the hills where everyone cried (including […]

What Makes a Wedding Beautiful? A few years ago, exactly in 2020 (yes during the hardest moment for all of us )  I created a wedding editorial in Villa Pazzi al Parugiano that I was genuinely proud of It came honestly from the complete void that period was making us […]

Choosing the wrong wedding venue in Tuscany: A real story with a happy ending Helen&Matt's Wedding in Villa Mocale A real case study on why starting from the venue is one of the most common and expensive mistakes couples make There's a moment I've seen more than once in my […]

Wedding Venues List & Dream Wedding in Tuscany   I HAVE A CONFESSION TO MAKE When I got married in Fiji  ( yes, Fiji, that place 28 loooong flight hours distant from Italy  -_- ,  ), 21 years ago (if you ready this in 2026), well I had a list […]

In the rolling hills of Chianti, Nayan and Oliver’s Neplai Wedding unfolded as a meeting point of cultures and intentions, where every choice was guided not just by beauty, but by meaning and connection inside the wonderful Antica Fattoria di Paterno